Category Archive for "Brand Management"

More on Facebook’s Enhanced News Feed Algorithm

More on Facebook’s Enhanced News Feed Algorithm

In May of this year, Facebook announced a News Feed algorithm update which emphasized the reduction of clickbait reach as well as the ability to boost content from those people who are highest on your priority list. This News Feed

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Advertising to Gen Z: Tips to Gain Young People's Attention

Advertising to Gen Z: Tips to Gain Young People’s Attention

There was a time when a good advertising campaign mostly involved placing ads on TV, the radio and in print, but that time has passed. While you can still reach a sizable audience with such a campaign, you probably won’t

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Growing Your Brand with Social Selling

Growing Your Brand with Social Selling

According to research conducted by Hubspot, whenever salespeople use social selling in their organizations, the win rate rises by 5%, and the size of the deal increases by 35%. Most senior executives are now using the social media for business

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