Category Archive for "Brand Management"

88 Call-to-Action Phrases for Your Website Visitors

88 Call-to-Action Phrases for Your Website Visitors

You might have the most attractive and functional website in the world, but when it comes to encouraging users to take actions that you desire, your site may just not be very effective. Since the whole point of having a website is

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Tips for Managing Multiple Instagram Accounts

Tips for Managing Multiple Instagram Accounts

With over one billion active monthly users, Instagram is one of the most popular social media sites on the Internet. It is the second most engaged after Facebook, and it’s incredibly popular with users under the age of 35. Naturally, Instagram

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LinkedIn's Latest Trends for Contrarian Markets

LinkedIn’s Latest Trends for Contrarian Markets

When it comes to marketing, it’s almost always advantageous for a business to be contrarian, which means to be somewhat deviant and to stand out from the crowd. This is what you can get your company noticed, and it’s also

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Tips for Creating Effective Facebook Ads for Stories and Feeds

By now, just about everyone knows how effective Facebook advertising can be. The social media network generated close to $27 billion in ad revenue in 2016, and that number will almost certainly grow over the next few years. And yet, it can

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Localizing Your Brand for Consumers

Localizing Your Brand for Consumers

All across this country, there is a steadily increasing preference among consumers for favoring local goods and local companies. This is undoubtedly in response to a corresponding mistrust of huge corporate brands, and in fact, a recent survey pointed out

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All the Deets on Instagram's New Explore Page

All the Deets on Instagram’s New Explore Page

The Explore tab on Instagram is nothing new, but it has definitely evolved over the years. It has occasionally been updated with occasional tweaks that have encouraged people to spend more time on the app and increase their follow count,

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How Social Media Can Meet Your Marketing Goals

How Social Media Can Meet Your Marketing Goals

Social media marketing can be one of the most effective tools at your disposal for helping you to reach and exceed your marketing goals, if used properly. The situations in which it works best include those which are intended to

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The Best Small Business Social Media Monitoring Tools

The Best Small Business Social Media Monitoring Tools

By now, it’s safe to say that businesses need social media if they are to thrive in the 21st Century. Approximately 77 percent of small businesses in the United States use social media for sales and marketing, and that number will almost

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