Category Archive for "Brand Management"

Defining Your Target Audience On Social Media

Defining Your Target Audience On Social Media

When you cast a net into the waters of Social Media, it’s best to try and get the biggest audience possible, right? Not necessarily. Defining your target audience can actually bring better results! Having one hundred people see your ad doesn’t

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Developing Brand Identity Through Digital Storytelling

Social Media isn’t what it used to be, and developing your brand identity can be a challenge in an oversaturated market. Your audience has become wise to clickbait and will pass it right on by every time. In 2021, engaging

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Social Media Marketing in the Time of Covid-19

Social Media Marketing in the Time of COVID-19

Social media marketing and small business management have changed in many drastic ways since 2020 started just a few short months ago. COVID-19 has brought with it a huge shift in the way many businesses are being run, whether that

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Top Secrets for Helping Your Brand Stand Out in the Crowd

Top Secrets for Helping Your Brand Stand Out in the Crowd

These days, there are more businesses being started up then can even be counted, and that means there’s pretty much an endless supply of goods and services available to consumers. While that might be a good thing, it also means

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Best Social Media Tips for Better 2020 Growth

Best Social Media Tips for Better 2020 Growth

It’s only natural that as time goes by, social media platforms will undergo some changes and will be functionally different, so they can be more useful to their audiences, and so they can generate better engagement. This can make it difficult for

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Subscription-Based Businesses Can Learn Tons From Their Churning Customers

Subscription-Based Businesses Can Learn Tons From Their Churning Customers

There has been a huge increase in the number of subscription businesses in recent years, with roughly half of all consumers subscribing to at least one service which is media-related. All business owners want their company to be successful over

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The Ins and Outs of Structuring the Perfect Blog Post

The Ins and Outs of Structuring the Perfect Blog Post

Everyone these days is posting on social media, whether it be photos, videos, short-form content, or long-form content. Given the fact that there are so many social media users, it’s no exaggeration to say that pretty much every one considers himself/herself

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How Snapchat Can Boost Your Holiday Marketing Strategy

How Snapchat Can Boost Your Holiday Marketing Strategy

Recognizing the tremendous importance of the holiday season to most advertisers, Snapchat has come up with a new option which is intended to help brands share their stories prior to the holiday season. This new option will allow brands and

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