Category Archive for "Best of Social Media"

Strategic Guide To Social Media Crisis Management

Strategic Guide To Social Media Crisis Management

Social media crisis management can be tricky for smaller businesses that don’t have the public relations budget of a larger company. Think about some of the most popular household name brands. Heinz… Adidas… Cinnabon… These are but a few companies

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Guide To Effective eCommerce Marketing For Small Businesses

Guide To Effective eCommerce Marketing For Small Businesses

You’ve rolled with the punches over the last year, moving your business online in an attempt to broaden your customer base and stay afloat. Good for you! But why isn’t the internet going crazy over the awesome items you’ve got

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Maximizing Your LinkedIn Social Selling Index For Sales Professionals

Maximizing Your LinkedIn Social Selling Index For Sales Professionals

The LinkedIn Social Selling Index, or SSI, has been around for years, but now that the entire globe is moving to a digital-first model, it has suddenly become more relevant. LinkedIn compiles data from your profile based on its four

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How to Upgrade Your Instagram Link In Bio

How To Upgrade Your Instagram Link In Bio

Instagram is great for getting the word out about your business, but how do you optimize your link in bio? Currently, you’re only allowed to have one link. If you have multiple websites, other social media profiles, or anything else

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Social Media Marketing for Real Estate Professionals

Social Media Marketing for Real Estate Professionals

While any business can benefit from an online presence, social media marketing is essential for real estate professionals. Whether you’re an investor, a realtor, or a property manager, a concrete social media marketing plan needs to be part of your

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Defining Your Target Audience On Social Media

Defining Your Target Audience On Social Media

When you cast a net into the waters of Social Media, it’s best to try and get the biggest audience possible, right? Not necessarily. Defining your target audience can actually bring better results! Having one hundred people see your ad doesn’t

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2021 Social Media Image Dimensions Guide for Facebook, Instagram, and More

2021 Social Media Image Dimensions Guide for Facebook, Instagram, and More

It happens fairly often that users upload images to Facebook, Instagram, or one of the other social media platforms, only to discover that the image is all stretched out and distorted from its original appearance. In most cases, this happens

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Developing Brand Identity Through Digital Storytelling

Social Media isn’t what it used to be, and developing your brand identity can be a challenge in an oversaturated market. Your audience has become wise to clickbait and will pass it right on by every time. In 2021, engaging

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