Author Archive

Maximizing Your LinkedIn Social Selling Index For Sales Professionals

Maximizing Your LinkedIn Social Selling Index For Sales Professionals

The LinkedIn Social Selling Index, or SSI, has been around for years, but now that the entire globe is moving to a digital-first model, it has suddenly become more relevant. LinkedIn compiles data from your profile based on its four

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How to Upgrade Your Instagram Link In Bio

How To Upgrade Your Instagram Link In Bio

Instagram is great for getting the word out about your business, but how do you optimize your link in bio? Currently, you’re only allowed to have one link. If you have multiple websites, other social media profiles, or anything else

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How to Work From Home Successfully

How to Work From Home Successfully

Can we talk silver linings for a moment? Out of the turmoil and upheaval that the past year has brought to us, one of the most positive changes has been the rise of working from home. The benefits of being

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Social Media Marketing for Real Estate Professionals

Social Media Marketing for Real Estate Professionals

While any business can benefit from an online presence, social media marketing is essential for real estate professionals. Whether you’re an investor, a realtor, or a property manager, a concrete social media marketing plan needs to be part of your

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Defining Your Target Audience On Social Media

Defining Your Target Audience On Social Media

When you cast a net into the waters of Social Media, it’s best to try and get the biggest audience possible, right? Not necessarily. Defining your target audience can actually bring better results! Having one hundred people see your ad doesn’t

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Developing Brand Identity Through Digital Storytelling

Social Media isn’t what it used to be, and developing your brand identity can be a challenge in an oversaturated market. Your audience has become wise to clickbait and will pass it right on by every time. In 2021, engaging

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