Author Archive
Advertising to Gen Z: Tips to Gain Young People’s Attention
There was a time when a good advertising campaign mostly involved placing ads on TV, the radio and in print, but that time has passed. While you can still reach a sizable audience with such a campaign, you probably won’t
How to Use LinkedIn’s New Ad Transparency Tab
The social media platforms are constantly working on providing users with new options these days, so they can have a better understanding of why they’re seeing specific ads, and who is sponsoring these ads. Ever since political interference on the social
YouTube Influencers vs. Instagram Influencers in 2019
More and more marketing executives and managers are including influencer marketing as part of their overall strategies, because the results yielded by this approach can provide a great return for your company. Especially in situations where a platform is strongly
Changes and Updates to Google Search Listings
Google recently announced a brand-new look for its search listings, which will initially be visible via its mobile app, and which will change the display of paid search ads, in addition to providing more branded icons for related search listings.
