9 Best Social Media Management Tools To Save You Time And Money
Social media management has become the focus of many businesses because of its contribution to general business growth. If you’re just starting a new business or probably just new to social media, I’m sure you’re wondering “what is social media management?”
Social media management simply has to do with all activities that involve monitoring, contributing to and measuring the activities of a brand on social media platforms. Social media management tools on the other hand, are simply the tools a business employs to manage its social media activities.
Social media is one of the key factors in the success of any brand. The fact remains that any business that will continue to exist in the next five years must get their social media activities right. This however, can only be achieved with the right social media management tools.
In this article, I’m going to be discussing some of the best social media management tools used even by top social media companies all over the world. These tools can be used by brands, companies and even any social media management businesses. These tools have will prove very helpful in not just managing your social media activities but will also save you lots of time and money.
Let’s dive into the best social media management tools to-date!
Hootsuite is a life saver when it comes to easing the burden of social media management. Before Hootsuite, social media managers had to go from one social platform to another to check progress and make reports. However, with the advent of Hootsuite, social media managers were able to manage several social media pages on one platform. With Hootsuite, you can post updates, share content and review social media activities of up to 35 social media networks including Twitter, Facebook, Google+, WordPress and several others.
Agora was traditionally known as a Facebook application platform. However, Agora is one of the most functional social media dashboards out there. AgoraPulse is equipped with very unique functionalities that can help you monitor and respond to engagement across social platforms. Agora Pulse makes it very easy for you to find existing conversations to help you concentrate on building relationships. It is also equipped with very clear analytic tools that let you measure your social media activities.
3. Social Oomph
Social Oomph is a social media management tool and productivity software that comes with a range of very advanced features that help brands and social media managers automate social media activities across various social media platforms. With Social Oomph, you can schedule updates and upload photos on Facebook. Its LinkedIn feature on the other hand, allows you to schedule shares. Social Oomph also offers several other social media management perks including setting up automatic blog posts.
Buzzsumo is very popular among social media mangers for a very good reason. Buzzsumo is an awesome content development and research tool that has been featured on popular social media blogs like RazorSocial, Social Media Examiner and now 99Dollarsocial. Buzzsumo helps your discover your most shared posts, explore new content ideas, research potential guest authors, determine the best day of the week to publish, find content gaps and so much more. Given the importance of content online, this tool is a must have!
Okay I admit it, as a digital marketer Canva is one of my favorite tools. Canva is on this list of best social media management tools for very good reason. Canava is a very easy to use web tool that lets you create astounding visuals for your social media pages. With Canva, you don’t have to spend hundreds of dollars on stock imagery or paying a professional graphic artiste. Canva is very easy to use and lets you create both beautiful content and visuals. The best part? It’s free!
Buffer is another social media management tool that lets you squeeze your social media juices. Buffer is especially handy for social media marketing. Buffer lets you manage multiple social media accounts on one platform. Buffer Power Extension helps you schedule social media updates for several weeks at once. It is also equipped with built in analytics and apps to help make better social media marketing decisions.
SproutSocial has been described as one of the best social media time saving tools out there. SproutSocial enables you manage multiple social media profiles on Facebook, LinkedIn and other social media platforms. The SproutSocial dashboard is also well equipped with analytic tools that help you measure engagement, follows, mentions, and even clicks on links.
This might be old school but believe me, Tweetdeck is still one of the best social media management tools out there. TweetDeck is specifically built for the Twitter platform. Tweetdeck makes it easy to manage Twitter account. Tweetdeck is especially useful in for organizing and building custom timelines, keeping track of lists, searches and more in one interface. With Tweetdeck, you can also share a Twitter account with your team without sharing your password.
Meet Edgar popularly known as Edgar is known as one of the coolest social media management and scheduling tools out there. Edgar creates libraries of various content and then schedules the content to be posted on your social media pages at different times. Edgar is so awesome because it recycles your content in such a way that your old content seems fresh. It has basically been described as the only social media tool that stops your social media updates from going to waste.
These nine tools will definitely make your social media management business a whole lot easier. However, like I always advice, don’t leave all your planning and strategizing to a software. These are all basically garbage in, garbage out. You have to take your time to strategize before even using these software. You can consult a professional for the best social media strategy for your brand.