7 Amazing Real Estate Marketing Ideas The Pros Use To Sell Homes
The real estate industry was faced with a downtime in 2012 when about over 300,000 realtors dropped out of the business due to housing financial crisis. However, currently, the industry is picking up gradually and the competition among realtors is becoming very tough.
Due to the high level of competition in the real estate industry, many realtors are turning to different mediums for marketing their business. One of the most popular mediums is the online medium. The popularity of the online medium for real estate marketing is justified based on the study by the National Association of Realtors. This study shows that 92% of buyers use the internet to begin searching for their dream homes. So all across different online mediums, it’s not unusual to see several real estate marketing ideas come alive.
Using different real estate marketing tools, realtors and marketers alike have succeeded in bringing their real estate marketing ideas to life. The best performing marketing efforts for real estate are those that are highly active, engaging, and which encourage audience interaction.
You can create highly successful marketing campaigns for your real estate business by simply finding the right ideas for promoting your real estate marketing products. So if you’re here searching for how to develop effective real estate marketing campaigns that would skyrocket your business, be assured that you’d get some helpful real estate marketing ideas to help you advance your business.
In this article, I’d be sharing some real estate marketing ideas which many professionals over the years have used to sell homes. Using the right real estate marketing tools, you can turn these marketing ideas for realtors into high performing campaigns for your business.
Here are some marketing ideas to help you kick start your real estate marketing campaign.
1. Use Viral Video Marketing
Video marketing isn’t just a trend for creating effective marketing campaigns online; it is the trend for developing an online marketing campaign that packs a punch. Viral videos are a great idea for realtors who want to command attention for their businesses. Viral videos capture your audience attentions through humor, insight or unexpected surprises. Be sure to create apt but quality videos that showcase the value of your real estate business.
2. SEO Strategy
It goes without saying that any business that is interested in succeeding in the digital age must have a business website. If your business has a website read on but if not treat it as a matter of urgency to get one. Search engine optimization is everything online. SEO is very effective at making your business visible to exactly those who need to find it. However, this idea can only work I you have well established online platforms for your real estate business.
3. Leverage on Instagram
I can’t say how many real estate marketing materials I have spent my time watching on Instagram. Instagram is basically the wonderland of real estate marketing. This real estate marketing idea is great because it doesn’t even require so much to execute. You have to start out with building a professional Instagram page with a complete profile. Make sure to load your pages with lots of visual content before running an Instagram campaign.
4. Google PPC
If you’re very active online, them I’m sure Google pay-per-click (PPC) is no longer news to you. However, if you’re looking to maximize the benefits of Google PPC for your brand, you have to go the route of local marketing. Every day, home buyers go online to search for houses to buy within their own locality. These home buyers are most likely to click on ads within their own locations. Running a Google PPC that targets local home buyers within your business locality can take your real estate business to the next level.
5. Leverage on Facebook Advertising
Just like Google PPC, Facebook advertising is another great real estate marketing idea you can leverage on to not juts gain awareness for your business, but also to spread the word about your real estate marketing business. Don’t just depend on organic Facebook reach which is dwindling fast for my brands; dish out some dough towards paid Facebook ads to make sure that you’re connected to an active audience.
6. Go Local
I mentioned local marketing while addressing Google PPC. However, local marketing isn’t just about Google PPC. Local marketing combines both online and offline strategies that focus on marketing a business to an audience within its immediate locality.
According to a study shared by Search Engine Land, about 50% of people go to the business they searched for online within a day of that search. Additionally, another 60% of people have made use of the information they found on local online ads or on a business's website. These facts are what make local marketing a great marketing avenue to exploit for business growth.
7. Email Marketing
Email marketing is basically the hook of all online marketing. Email marketing offers an avenue through which you can actively showcase your real estate marketing materials to an active audience. Email marketing present huge opportunities for your business and drives higher returns on investments. Email marketing makes it very easy to customize your brand message for each customer resulting in a higher conversion rate. However, this idea can only work for your brand if you’re very strategic, offer value and employ smart email designs.
The real estate marketing niche might be bubbling with competition but with the right real estate marketing ideas, you’re one step close to being the thriving brand in real estate. However, these ideas can only work for your brand if you use effective strategies to make them come alive.