6 Strategies For Effectively Managing Social Media Accounts
Social media account management is a major source of worry for a lot of social media managers. In as much as social media is now pop culture, lots of users still does not fully enjoy the benefits of social media for business. This inability to enjoy the benefits of social media is due to poor social media management.
More often than not, lots of social media users find managing social media accounts quite demanding. This social media management issues stem from the lack of effective strategies for effectively managing your social media accounts. Well, if you think you’re a bad at managing social media accounts, then your fortunes are about to change
I have painstakingly put down 6 strategies to make you more effective at managing social media accounts without so much stress. Here they come:
1. Have A Social Media Plan
It’s amazing that lots of businesses make use of various social media platforms without having a plan. It should be noted that before a social media account can be properly managed, you should know where you are and what you want to achieve with your social media account. What do you want to achieve on social media? Awareness? Sales or just brand presence? Whatever it is, you have to state it clearly and also outline how you want to go about achieving it.
It is not enough to have a social media plan. You should ensure your social media plan is very functional.
2. Use One Dashboard For All Your Accounts
As a single individual, you can’t always be online. Furthermore, paying several individuals to manage your social media platforms isn’t very economical. I’ve found myself in this situation and I can attest to how powerless it makes one feel. If you’re facing the same dilemma, all hope is not lost! Social media dashboards are the perfect tool for controlling and monitoring all your social media accounts from just one place. It does this by syncing all your social media accounts together. This is made possible by social media management tools.
3. Use Social Media Management Tools
There are too many social media platforms with many more on the way and managing these platforms efficiently is nothing short of tasking. If you’ve ever made use of any social media tool, you’ll agree that it makes your job as a social media manager way easier.
Tools like Buffer, Hootsuite, etc. can help increase your efficiency as well as save you time and money. The fact remains that you’re not making optimum use of your time if you don’t make use of social media tools. Beyond saving time, with social media tools, you can effectively manage more than one social media account simultaneously. Become an active user of social media tools and say farewell to making the same posts on several accounts separately.
4. Schedule Posts
Making your posts when your audience is online is great. However, if you must make all your posts manually, then you have to be ready to go through a high level of stress. In as much as lots of social media users still make their posts manually, the pros have found a way to kill two birds with one stone. This is done by scheduling posts. With scheduled posts, you can plan for your posts to come up at a time your target audience are most active online. You can even schedule several social media posts at the same time. That way, you’re sure that content is published according to your content plan without having to be on social media all the time.
5. Analyze Always
You might not agree with me on this. However, the success of managing a social media handle is more dependent on analysis than on numbers of followers, shares or likes.
A whole lot can be done with social media tools. All you need to do is program them and the rest is history. However, just like robots, social media analysis tools have no brains. They can help you know people who like and are commenting on your posts but one thing social media tools might not do for you is tell you what is being said and to who its being said.
As a result of this, it becomes important to manually analyze your activities on social media. This can help you restrategize if your plans are not going so well.
6. Automate Tasks
Far gone are the days when social media tasks were manually carried out. Nowadays, it is easy to automate your tasks on social media. All you need is the right automation tools and the knowledge of how to use them properly.
With social media automation tools, you can easily monitor your accounts and the progress of your posts. These tools also give you the freedom of scheduling your posts and making you aware each time your brand is mentioned on social media.
It is not too late to learn how to effectively manage your social media accounts. There are actually more than six ways to effectively manage your social media accounts. However, if you can master these six, you’d definitely be considered an efficient social media manager.