10 Strategies Network Marketing Companies Use To Generate More Leads
Leads are a basic feature in any successful business. Leads mean a lot of things for a business including popularity, engagement, sales and so much more. Generating leads is an activity that is often tied to network marketing companies. However generating leads is just like every other activity online, it can be learned with the right information and level of dedication.
Just like the saying goes; success is replicable. This saying also applies to generating leads like a pro. You can even out-do the best network marketing companies in lead generation with the right information and investment of resources. In this article, I’d be highlighting 10 tested strategies network marketing companies use to generate more leads.
1. Social Media Advertising
Social media advertising is a very common and highly effective way of generating leads online. Most of the successful network marketing companies use social media advertising as the primary way of getting leads for their brands. Social media advertising, if well implemented can generate thousands of leads in a short period of time. When it comes to generating leads successfully using social media, targeting is key. You have to target your marketing at people who are actually interested in what you’re selling. If you find targeting on social media confusing, you can just consult an expert.
2. Email Marketing
Email marketing is another common way most successful network marketing companies generate leads for their businesses. Email marketing is an effective way of retaining leads generated online. This lead generation strategy also helps you follow up on generated leads. However, don’t use email marketing like some new network marketing companies today do. They barrage people with so many emails that it becomes very annoying and cause most of the generated leads to opt out. When it comes to email marketing for lead generation, you have to combine patience with strategy.
3. Content Marketing
Content marketing is the top internet marketing trend for 2017 according to Smart Insights. Content marketing is another way most top network marketing companies use to generate leads for the brands they manage. However, you have to know that rule of thumb when it comes to using content marketing to generating leads is this; value before sales pitch. Don’t send out content that is filled with just information about your products and its benefits rather mix in other valuable content your audience might need.
4. Link Building
Link building is an effective lead generation strategy you can employ today. Link building helps you gain the trust of your prospective audience. Moreover, link building also helps your ranking on search engines making you more visible to your target audience. You can start link-building by guest posting on popular blogs in your niche. You can also get active on online communities like Q&A sites, forums, blog discussion and several other avenues. Other ways to build up links fast include maximizing web 2.0 properties, ebook creation and press release submissions.
Podcasting is a very effective way of establishing your voice and authority among a prospective audience. Podcasting is very convenient and personal when compared to other lead generation strategies. This works mostly for busy people who don’t have the time to write and edit content. With podcast, you have the opportunity to communicate directly to your potential customers.
6. Taking Advantage Of Free Offers
The internet today is filled with so many free offers that it can get very overwhelming especially when you’re online most of the time. However, these free items aren’t so free. They are a brilliant strategy network marketing companies use to lure prospective customers to purchase their products. Offers have proven to be very effective in lead generation. For instance if your offer a very informative free eBook with an embedded link to another valuable resource for sale, you’d get a number of leads from just that link; that’s how most of these “free” offer works.
7. Paid Search
Millions of searches are carried out on Google and other search engines annually. These searches often represent needs. These needs could be a product, service or just information. Whatever the case, people would often click on one of the first search results that seem to have the solution to their problems. Google and other search engines recognized this and started offering paid search advertising services. You can use this common lead generation strategy to generate valuable leads for your business. The good thing about paid search for lead generation is that most of the leads generated actually turn into paying customers.
8. Testimonials and Reviews
The online community takes reviews and testimonials very seriously. Most people wouldn’t even purchase a product or buy a service without taking a look at the reviews and testimonials about such a product or service. The key to using testimonials to generating leads, honestly, is by actually delivering value. When you deliver value to your customers, they’re often willing to leave positive reviews and testimonials about your products or service. These reviews often act as a magnet for more leads and subsequently, buyers.
Search Engine Optimization (SEO) is also a common way of generating leads for your business. Remember when I said that there are millions of searches online for products or information? Well, people often look to search results for answers. The rule of thumb is that most of these people never make it past the first page of search engine results. SEO comes in handy for placing you at the first pages of search results. SEO involves all the strategies and activities that go into improving the ranking of a page on search engines. Being one of the first solutions people see on search engines would sure generate more leads for your business.
10. White Labeling
White labeling is becoming the top choice among several entrepreneurs. In fact I’ve written on the many benefits of white labeling. A business can generate more leads by adding very sought after services in their niche. If an inbound marketing manager for instance, can start offering white label social media marketing services, he or she would sure get more leads even from the Merchant they’re buying from.
Generating leads for your business isn’t rocket science. All you need is to copy exactly what network marketing companies have been doing over the years and add you own twist if you wish. With these strategies, you can comfortably generate numerous leads for your business or even start a new network marketing company of your own!